Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech [Yahoo! Finance]
comScore, Inc. (SCOR)
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Source: Yahoo! Finance
NEW YORK May 7, 2024 /PRNewswire/ -- Mediavine , the largest exclusive full-service ad management firm in the U.S., today announced it is joining Ad Net Zero , the sustainability trade association for advertising which aligns stakeholders across the industry to take action to reduce the carbon impact of developing, producing, and running advertising to get to net zero. Mediavine will now be included in a highly regarded coalition of companies across the ad industry — from advertisers to agencies to ad tech and other marketing service firms that are serious about their sustainability journey. Mediavine will work closely with Ad Net Zero to provide a needed publisher perspective as the digital advertising industry focuses on adopting and actioning forthcoming sustainability standards. Mediavine, managing ads for around 11,000 independent publishers, will play a significant role in the Ad Net Zero US steering and working groups. The ANA (Association of National Advertisers), the 4As
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