NBC Digital Bucks Industry Trend With +8% Traffic Surge — Closes In On Leader CBS [Yahoo! Finance]
comScore, Inc. (SCOR)
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Source: Yahoo! Finance
The Peacock's web traffic jumped 8% year-over-year in February, bucking an overall downturn in the industry and helping NBC News leapfrog other heavy-hitters, like CNN, when it comes to unique visitors, according to new data shared with Mediaite on Tuesday. NBC News pulled in 87 million unique visitors last month, per Comscore. That earned it the silver medal for the month behind CBS News, which had 90 million unique visitors, and helped push it ahead of Fox News and its 85 million unique visitors and CNN's 81 million. It is worth pointing out CBS's local stations are factored into its traffic, while that is not the case for NBC. So it is not a perfect apples-to-apples comparison. Notably, NBC's Comscore includes traffic for Today and Dateline in its NBC digital traffic total. The year-over-year increase for NBC also stood out, considering Fox News dipped 8% annually and CBS News dropped 13% compared to traffic in February 2025; CNN's traffic was roughly the same compared to a
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