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Stock impact report

‘Now You See Me: Now You Don't' makes movie audiences reappear in $21 million domestic opening [CNN]

comScore, Inc. (SCOR) 
Last comscore, inc. earnings: 2/27 04:05 pm Check Earnings Report
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Company Research Source: CNN
The third installment of the “Now You See Me” franchise earned $21.3 million. The first “Now You See Me” opened in 2013 to more than $29 million, according to Box Office Mojo, and “Now You See Me 2” opened to $22 million in 2016. Shawn Robbins, director of analytics at Fandango and founder of analytics firm Box Office Theory, credited some of the heist movie's success this weekend to Lionsgate's advertising, which included fan-like edits posted to social media. “Their marketing team can really be commended for bringing out a very strong young female audience,” he said, adding that the studio reported half of ticket buyers were women and a “healthy amount” were over 25 years old. Coming in behind “Now You See Me: Now You Don't” was Paramount Pictures' “The Running Man” ($17 million), which was the second adaptation of a 1982 Stephen King novel. Sony Pictures released “The Running Man,” starring Arnold Schwarzenegger, in 1987. “'Now You See Me: Now You Don't' and ‘The Running M Show less Read more
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