Summer box office bust? This season's movie slate could put up the lowest haul in decades [CNBC]
comScore, Inc. (SCOR)
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Source: CNBC
Since the 2008 release of “Iron Man,” Marvel Cinematic Universe films have consistently launched this highly lucrative moviegoing season, with only two films generating less than $100 million openings in that time (not including pandemic years). This year, the headline film for the first summer weekend was Universal's “The Fall Guy.” And despite strong marketing efforts and solid reviews, it failed to drum up ticket sales during its opening last weekend. The film tallied less than $28 million during its domestic debut. ?‘The Fall Guy' had quality co-stars in Ryan Gosling and Emily Blunt, but the lack of a known franchise brand and a niche storyline made it too narrow to attract a mass summer-like audience,” Eric Handler, managing director at Roth MKM, wrote in a note to investors Monday. That stumble doesn't bode well for the summer box office, which was already set to decline from last year's $4.1 billion haul after dual Hollywood labor strikes halted production and clogged th
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