UBQ Materials Launches "World of UBQ" Consumer Marketing Campaign, Empowering Consumers to Push for Sustainability in Top Brands [Yahoo! Finance]
Steelcase Inc. (SCS)
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Source: Yahoo! Finance
TEL AVIV, Israel April 22, 2024 /PRNewswire/ -- UBQ Materials , climate tech developer of advanced materials made from waste, announced today, Earth Day, the launch of its inaugural consumer marketing campaign, the " World of UBQ ," aimed at educating the public on the company's game-changing sustainable material and the potential it has for sustainable consumer products at retail. The "World of UBQ" campaign utilizes animation and characters to tell the story of UBQ Materials in an engaging and approachable manner. It positions UBQ as a 'can-do' sustainability company, delivering real and immediate material solutions to address critical environmental and climate issues. "We want consumers to understand that they have a role to play, so we are inviting all of them to join us in making Earth Day Every Day, by taking positive steps toward restoring our environment," said Patricia Mishic O'Brien , Chief Commercial Officer of UBQ Materials. "Our 'World of UBQ' moves away from the doo
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