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Stock impact report

Shoe Carnival's marketing strategy, brand name offerings likely to pay off - analyst [Seeking Alpha]

Shoe Carnival, Inc. (SCVL) 
Last shoe carnival, inc. earnings: 3/25 04:05 pm Check Earnings Report
Company Research Source: Seeking Alpha
which fueled hope that FY24 results will show that the company's marketing strategy to drive customers to the store will pay off. Williams Trading upgraded the stock to Buy from Hold citing Shoe Carnival's ( SCVL ) targeted strategies to lure in customers coupled with its focus on national brands versus private labels making the company “exceptionally well positioned to take share in the family footwear space.” “The focus on national brands [instead of private label] gives SCVL a long term advantage, in our view, over DSW ( DBI ) and Famous Footwear, which expect too much from their private brands,” Williams analyst Sam Poser said. Additionally, Poser expects the Rogan Shoes integration to be complete by 2025, providing the company with $2.5M in synergies compared to the initial expectation of $1.5M. Shoe Carnival ( SCVL ) acquired Rogan Shoes last month for $45M. For 2024, Shoe Carnival ( SCVL ) targets EPS to be in the range of $2.55 to $2.75 and $1.21B to $1.25B in revenu Show less Read more
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