Why SmileDirectClub Stock Just Popped 17% [The Motley Fool]
SmileDirectClub, Inc. (SDC)
Last smiledirectclub, inc. earnings: 2/25 04:03 pm
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Source: The Motley Fool
What happened SmileDirectClub ( NASDAQ:SDC Yesterday, SmileDirect announced that "with the December , 09 expiration of its exclusive supply agreement with Align Technology NASDAQ:ALGN Image source: Getty Images. So what Why is this significant? First and foremost, it introduces new competition to Align, which may pressure the latter's operating profit margins (currently a plump .%, according to data from Global Market Intelligence negative It's probably important, too, that SmileDirect says it will be specifically targeting "dentists and orthodontists in search of a premium and affordable Now what On one hand, that may limit the profit margin upside for SmileDirect. On the other hand, though, Align's .% profit margin suggests there's plenty of profit to go around in this market. This announcement by SmileDirect has the potential to be good news not just for SmileDirectClub stock itself, but for Align, too (by broadening and helping to popularize this nascent health market
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