The Invisible Power of ‘Nudging' Is Leading Diners to Cut Back on Meat [BNN Bloomberg (Canada)]
SODEXO S/ADR (SDXAY)
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Source: BNN Bloomberg
Renaming vegan food with enticing adjectives like “feel good” and “juicy.” These are just some of the small changes adding up to a quiet revolution in school cafeterias, hospitals and on university campuses from San Diego to Oslo. The goal is to shift diners toward plant-based options — not by removing animal products entirely, but by nudging people into making different choices. “Your choice is never in a vacuum,” says Sophie Attwood, a senior behavioral scientist at the nonprofit World Resources Institute, which works on climate solutions. “Your choices are always being nudged, whether or not it's nudged for the profit motive of the company, or for the environmental motive of the company.” The environmental footprint of livestock is huge, and the need to tackle it increasingly urgent. Animal agriculture is responsible for roughly 14.5% of global greenhouse gas emissions, and livestock is a drag on precious land and water resources. Even if emissions from fossil fuels were to d
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