NBA All-Star and Champion Metta World Peace’s 37 Partners Launches Perpetual Celebrity Commerce with an AI-Powered Digital Likeness for Live Commerce and Fan Engagement
Sea Limited American Depositary Shares, each representing one Class A Ordinary Share (SE)
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Source: Business Wire
First public deployment brings an authorized, rights-first model for live commerce and fan engagement to Shopee, one of Southeast Asia’s most active mobile shopping markets LOS ANGELES--(BUSINESS WIRE)--37 Partners, a revenue-generating talent and IP venture platform co-founded in 2025 by NBA All-Star and Champion Metta World Peace, today announced the first public launch of Perpetual Celebrity Commerce (PCC), a platform that enables professional talent to deploy officially licensed AI-powered digital likenesses for live commerce and fan engagement across global markets. Starting today, Metta’s licensed digital likeness will go live on Shopee, one of Southeast Asia’s largest marketplace platforms (NYSE: SE), hosting livestream commerce sessions and interacting with fans in real time, with live multilingual translation and regional customization. Shopee held a 52% share of Southeast Asia’s e-commerce market in 2024.This emergence of deepfakes and AI-generated content has irrevocably
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