How 2028 Olympics ticket prices could be driven by bots, brokers and a big bill for the LA Summer Games [CBS News]
Vivid Seats Inc. - Class A common stock (SEAT)
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Source: CBS News
thousands of dollars to attend events, prompting questions about why costs have surged compared with past Games. At the 1984 Los Angeles Olympics, ticket prices started as low as $3 — about $10 today when adjusted for inflation — and opening ceremony seats were around $100. By contrast, some tickets for LA28 are priced as much as $5,000 or more. Debra Duncan, who served as assistant vice president of ticketing for the 1984 Games, still has the first tickets printed for that event framed. "This is the first ticket that came off — actually the first four tickets that came off the press for the '84 Games," she said. Back then, even premium events were relatively affordable. A track and field final ticket priced at $25 in 1984 would cost about $79 now when adjusted for inflation. Closing ceremony tickets that sold for $100 in 1984 would be about $315 today. Service fees have also increased dramatically. "We charged a dollar a ticket," Duncan said of the 1984 Games. For the u
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