Caitlin Clark and Iowa fans drive demand, prices for Final Four tickets [USA TODAY]
Vivid Seats Inc. (SEAT)
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Source: USA TODAY
On Oct. 19, 2023, Caitlin Clark was still hundreds of points away from the NCAA all-time scoring record and the Hawkeyes were replacing two starters from a 31-win team that reached its first-ever Final Four last season. But to Hawkeye fan Gary Vogt, Iowa's magical run to Dallas in 2023 was no fluke, but rather the start of a potential dynasty. So when tickets went on sale that October day for the Women's Final Four in Cleveland, Vogt put up the bills to back up his belief, purchasing five tickets for his family. Vogt, who lives in Coralville, Iowa, will be among the thousands of fans donning black and gold inside Rocket Mortgage Arena Friday evening when top-seeded Iowa battles third-seeded UConn in the national semifinals. While his preseason prediction may have been bold, it will have paid off economically, as ticket prices have soared. With the exception of the COVID seasons of 2020 and 2021, attendance at the women's Final Four has remained above 18,000 since 2017. But the
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