The Caitlin Clark Effect On Business Is More Than March Madness [Forbes]
Vivid Seats Inc. (SEAT)
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Source: Forbes
However, there's one effect that's taking basketball courts around the nation by storm - the Caitlin Clark Effect. Senior guard for the University of Iowa women's basketball team, Clark has quickly soared past phenom and has cemented herself at legend status at the ripe age of 22 – which, ironically, is her jersey number. This March, she surpassed the late Pete Maravich to become NCAA Division I's scoring leader among both men or women, with 3,774 points and counting. No matter the city or state, Hawkeye fans will travel to see Caitlin Clark in action, bringing their business and (hopefully autographed) jerseys with them. With March Madness fully in swing, and the 2024 WNBA draft following shortly after, Clark is not only set to be a force on the hardwood, but an economic one, as well. Two states, with little in common, have tremendously benefited from the Caitlin Clark effect – Iowa and Indiana. Let's dive into Clark's dominant impact both on and off the court. Helping the H
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