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Stock impact report

Caitlin Clark is the most valuable women's college basketball player. Here are all the ways she makes money for herself and her team. [Business Insider]

Vivid Seats Inc. (SEAT) 
She's converted that popularity to numerous endorsements and brand deals worth $3.1 million. As the 2024 NCAA women's basketball tournament kicks off, there's one name you'll likely hear a lot over the next two weeks: Caitlin Clark. The 22-year-old point guard, who will play her final March Madness games this year as an Iowa Hawkeye before entering the 2024 WNBA draft, is well on her way to GOAT status. With that comes millions of dollars worth of endorsements , a surge in popularity for women's sports, and, almost certainly, a lot of pressure. Here's how Clark has used her skills on the court to become one of the most powerful college athletes today. Caitlin Clark made her college basketball debut in November 2020 — and immediately began breaking records. Clark, who is from West Des Moines, Iowa, swiftly made an impact during her freshman season at the University of Iowa. As of now, among her many records and accolades, Clark is the NCAA Division I all-time scorer, a thr Show less Read more
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