Not Surprisingly, Amazon's Toy Catalog Is All About Data [Forbes]
Stifel Financial Corporation (SF)
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Source: Forbes
In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for the company that revolutionized online retail, but by combining the nostalgia of a print catalog with modern tools, Amazon may have made itself an even more serious threat to physical and online stores alike. New catalog, classic look Amazon is already the place where more shoppers prefer to buy toys. According to a consumer survey by Stifel Financial, toys was one of four major categories where Amazon came out ahead of the brick and mortar retailers Walmart, Target and Costco. That begs the question: if Amazon is already ahead of these retailers, why produce a print catalog at all? Two major retailers known for their holiday catalogs, Toys R Us and Sears, have found themselves in bankruptcy, so what makes Amazon think this is a smart move? Front Cover of th
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