Smithfield Foods Announces Integrated Agency Team to Drive Next Phase of Growth
Smithfield Foods, Inc. (SFD)
Company Research
Source: GlobeNewswire
SMITHFIELD, Va., April 17, 2026 (GLOBE NEWSWIRE) -- Smithfield Foods (Nasdaq: SFD), a leader in packaged meats and fresh pork products with a diverse portfolio of iconic brands, today announced a new integrated agency team designed to accelerate market presence, deepen consumer connection and product innovation across its portfolio of brands including Smithfield, Nathan’s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita. Smithfield has assembled a coalition of best-in-class partners to amplify its industry leading brand strategy. As part of this effort, Leo Chicago joins as creative agency of record and LaForce as lead communications partner, working alongside existing agencies Kelly Scott Madison Media and Mars United Commerce, who will continue leading media and commerce marketing, respectively. “This is an exciting moment for our brands,” said Brendan Smith, chief marketing officer at Smithfield Foods. “We have long been part of how people prepare, ga
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SFD
News
- Nathan’s Famous Reimagines the New York Hot Dog with New 100% Grass-Fed Beef FranksGlobeNewswire
- Smithfield Foods (SFD) had its "overweight" rating reaffirmed by Barclays PLC.MarketBeat
- Smithfield Foods Inc (SFD) Q1 2026 Earnings Call Highlights: Record Profits and Strategic ... [Yahoo! Finance]Yahoo! Finance
- Smithfield Foods to Participate in Upcoming Investor ConferencesGlobeNewswire
- Smithfield Foods (SFD) Q1 2026 Earnings Transcript [Yahoo! Finance]Yahoo! Finance
SFD
Earnings
- 4/28/26 - Beat
SFD
Sec Filings
- 4/28/26 - Form 10-Q
- 4/28/26 - Form 8-K
- 4/20/26 - Form ARS
- SFD's page on the SEC website