Ancient Crunch Builds Momentum at Sprouts, Reinforcing Its Rise in Premium Snacks [Yahoo! Finance]
Sprouts Farmers Market, Inc. (SFM)
NASDAQ:AMEX Investor Relations:
investors.sprouts.com
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Source: Yahoo! Finance
LOS ANGELES Feb. 26, 2026 /PRNewswire/ -- Ancient Crunch, parent company of MASA and Vandy, today announced strong performance following MASA's introduction of two retail-exclusive flavors at 460 Sprouts Farmers Market stores nationwide. MASA Hatch Chile Flavor MASA's breakout success at Sprouts mirrors its momentum across premium retail. The brand now sells more than 400,000 bags per month and continues to emerge as a preferred premium pick among snack shoppers. At Erewhon, MASA currently holds four of the top-performing spots in Chips/Salty Snacks, further cementing its role as a category disruptor. Ancient Crunch launched two retailer-exclusive flavors that have contributed to the rapid sell-through: MASA Hatch Chile — a smoky, spicy nod to the Southwest, available only at Sprouts. Vandy French Onion — a savory flavor that delivers the sophisticated depth of an Alpine onion soup, available exclusively at Sprouts. "Sprouts has become a proving ground for what happens wh
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News
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SFM
Earnings
- 2/19/26 - Beat
SFM
Sec Filings
- 3/4/26 - Form 3
- 2/19/26 - Form 3
- 2/19/26 - Form 10-K
- SFM's page on the SEC website