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Stock impact report

Ancient Crunch Makes Health, Taste And Beauty The New Snack Standard As It Expands Its Tallow-Fried Masa Chips In Retail [Forbes]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Forbes
Industrialization has allowed us to reach the masses, but we have gotten carried away. We now need to marry scalability with health in a way that tastes even better. While many brands today take staples from our past and modernize them for today's consumer demands, Ancient Crunch looks in the opposite direction, taking a page from pre-industrial diets. That means natural processing, organic ingredients and no industrialized oils. “If you make food the right way, it'll be both healthier and more delicious–the holy grail,” Ancient Crunch Cofounder and CEO Steven Rofrano tells me. “That's what Ancient Crunch is building.” After a few years of prioritizing its online sales, Ancient Crunch is beginning to make itself more accessible, now in about 2,000 doors. Its , made from nixtamalized corn, have become the top selling tortilla chip brand at Sprouts Farmers Market and they are set to enter Whole Foods Market stores in April. Many more retail rollouts are expected this year too. A Show less Read more
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