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Stock impact report

MASA Chips Posts Record-Breaking Sell-Through at Sprouts Farmers Market, Cementing Its Position as One of America's Fastest-Scaling Snack Brands [Yahoo! Finance]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Yahoo! Finance
LOS ANGELES Dec. 15, 2025 /PRNewswire/ -- Ancient Crunch, parent company of MASA and Vandy, today announced record-breaking performance following MASA's nationwide introduction at more than 460 Sprouts Farmers Market stores, a launch that has become one of the strongest velocity moments in the retailer's recent history. Within days of arriving on shelves, MASA sold through six weeks of forecasted inventory in just a matter of days, with multiple regions selling out entirely and submitting emergency replenishment requests. Across the first two weeks on shelves, MASA and Vandy sold more than 12,000 units at Sprouts — sustained, week-over-week demand that underscores the brand's early momentum. Based on ongoing velocity trends, Sprouts projects MASA is on track to become an eight-figure annual business across its footprint. MASA's breakout success at Sprouts mirrors its momentum across premium retail. The brand now sells more than 400,000 bags per month and continues to emerge as a Show less Read more
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