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Stock impact report

Sprouts sells dehydrated meals from company with Boulder ties [Yahoo! Finance]

Sprouts Farmers Market, Inc. (SFM) 
NASDAQ:AMEX Investor Relations: investors.sprouts.com
Company Research Source: Yahoo! Finance
Farm to Summit, founded in 2021, focuses on creating healthy, enjoyable dehydrated meals with sustainability in mind. The products were sold at the Boulder Farmers Market for the past two years. "People were super receptive to it and it was great for us from a business standpoint to bring it to a whole other sample of people and see what their reactions were," co-founder Jane Barden said. "I was pleased because it was exactly what I'd hoped, that the people of Boulder would be right in line with how we were thinking and really loving the mission." Now, Farm to Summit products are available at any Sprouts location through the end of June, including in Boulder. It's part of the grocery store's "New for You" program in which new products are sold for 90 days. After the 90 days, Sprouts tracks the sale data and each store decides whether to continue selling the product. "It's definitely a risk but at the same time it's a really awesome opportunity," Barden said. Boulder resident Show less Read more
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