36-year-old launched a business to help her ‘move out of my dad's house'—now it's worth $2 billion [CNBC]
SOFTBANK GRP UNSP/ADR (SFTBY)
NASDAQ:AMEX Investor Relations:
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Source: CNBC
“I was in my early 20s, living at home, still eating my dad's cereal,” Box, now 36, tells CNBC Make It. She did that, and more. Box's Dallas-based marketing company, now called LTK, helped pioneer the modern creator economy , connecting influencers and bloggers with retail brands' advertising dollars. It was most recently valued at $2 billion , after a 2021 investment from Japanese investment holding company SoftBank. In true early 2010s fashion, that journey started with an unpaid blog. Specifically, a fashion blog: After working as a fit model, an intern at Thakoon and an assistant buyer at a luxury boutique, Box wanted to build an online presence as a personal shopper. The problem with that strategy, Box says, is that people could take free fashion advice from her blog without actually hiring her. Early fashion bloggers weren't yet commonly using affiliate marketing technology, where websites drive traffic to a retailer's online shop in exchange for a cut of those eventual s
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