Jellysmack sold its catalog-licensing business JellyFi as it prioritizes core initiatives [Business Insider]
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Source: Business Insider
Jellysmack has tested out a variety of business lines, including content production and NFTs. Creator-economy startup Jellysmack has sold its catalog-licensing business, JellyFi , a company spokesperson told Business Insider. Copyright Capital, which works with creators and agencies to buy content rights, acquired Jellysmack's funding arm and creator investment portfolio in March, the firm's finance lead Frederic Porcherot confirmed to BI. The companies did not disclose the terms of the deal. "Jellysmack's team has been extremely professional, and we hope to continue collaborating with them on many other opportunities," Copyright Capital's CEO Jack Ojalvo told BI in a statement. Jellysmack, founded as Keli Network in 2016, rose to prominence in the creator space by helping YouTube creators repost their content on other ad-supported platforms like Facebook and Snapchat. It signed up top stars like MrBeast and PewDiePie and raised a nine-figure Series C from SoftBank in 2021.
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