This payments stock gets fresh Buy ratings on Japan's cashless opportunity [Yahoo! Finance]
SOFTBANK GRP UNSP/ADR (SFTBY)
NASDAQ:AMEX Investor Relations:
softbank.jp/en/corp/irinfo/presentations
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Source: Yahoo! Finance
initiated coverage of the Softbank-backed company, with price targets implying roughly 20-30% upside from current levels at $21. Jefferies initiated with a Buy rating and a $28 price target, while Bank of America and Wolfe Research each set price objectives at $26. All three brokers highlight Japan's ongoing shift away from cash as the central long-term tailwind for the company, which listed on Nasdaq in March 2026. Japan's cashless penetration reached 42.8% in 2024, still well behind peers like South Korea at 99% and the United States at 64%, leaving what analysts see as a substantial runway for further growth. The Japanese government has set a target of roughly 65-80% cashless penetration over the longer term. “Our bullish view is driven by PayPay's unmatched leadership in Japan's fast-growing cashless payments market, its massive user base and expanding ecosystem, and a clear trajectory for strong growth and margin expansion,” Jefferies analysts said. PayPay dominates Japan
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