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Stock impact report

America's Fastest-Growing Canned Cocktail Isn't A Seltzer, It's This Popular Brand Of Vodka-Lemonade [Forbes]

Shake Shack, Inc. Class A (SHAK) 
Last shake shack, inc. class a earnings: 2/24 04:05 pm Check Earnings Report
Company Research Source: Forbes
Indeed, . But the novel story these days is the dynamic shift within the overarching RTD category, which comprises both malt-based and spirit-based offerings. In short, the latter is growing at a far faster rate than the former. And is a brand riding these economic waters to great success. A category leader in iced tea and lemonade-vodka RTDs, the three-year-old company is celebrating its national expansion with five new summer-friendly flavors: Raspberry Lemonade, Strawberry Lemonade, Black Cherry Lemonade, Raspberry Iced Tea and Green Tea. The fruit-forward additions join a wide stable of offerings that are all canned at 4.5% ABV, and typically retail for around $11 per 4-pack. The independent producer behind the launch began life as part of , a Philadelphia-based distillery and cocktail lounge that still thrives in the city today. Initially the founders were canning an unflavored vodka-soda, but were compelled by acute demand for something non-sparkling. “We realized there wa Show less Read more
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