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0.000220482857457789 0.00132289714474689 -0.000220482857457945 -0.000220482857457945 -0.000220482857457945 -0.000220482857457945 -0.000220482857457945 -0.000220482857457945
Stock impact report

Shake Shack unveils a new tech strategy to drive more growth [Yahoo! Finance]

Shake Shack, Inc. Class A (SHAK) 
Last shake shack, inc. class a earnings: 2/24 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Shake Shack CEO Rob Lynch has promised to “blow past” 1,500 units domestically. Getting there, however, will require a comprehensive tech upgrade. Shake Shack on Wednesday unveiled the technology strategy that will support the fast-casual chain's planned growth. Dubbed Project Catalyst, the plans include the rollout of new point-of-sale and kitchen display systems, but also an expansion of AI capabilities that will be more integrated in daily workflow. The chain also plans to build on its use of data to make guest engagement more personal and make better operational decisions, the company said. Last year, Shake Shack launched a $1, $3, $5 value platform through its app that helped established a significant guest database, on which the brand can build. And all of this will support the chain's long-awaited loyalty program, expected to launch later this year. For more, check the full story at our sibling publication Restaurant Business .  Recommended Stories Show less Read more
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