Why Your Most Effective Ads May Be The Ones Customers Don't Remember [Forbes]
Sherwin-Williams Company (The) (SHW)
Last sherwin-williams company (the) earnings: 4/29 07:00 am
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Source: Forbes
Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same question: Do consumers remember seeing your ad? But neuromarketing research suggests that CMOs may be measuring the wrong thing. A study conducted by consumer neuroscience firm Neurons reveals a surprising disconnect: the ads that most powerfully influence purchase behavior are often the ones consumers have no conscious memory of seeing. For an industry spending over $700 billion annually on advertising, this finding challenges conventional wisdom and offers a major caution on how we evaluate campaign success. The Study That Paints a Surprising Picture Thomas Ramsoy , CEO of Neurons, neuroscience researcher, and author of How To Make People Buy , recently shared details of a retail study that demonstrates this phenomenon. His team recruited 25 DIY consumers who were actually planning to paint their homes, then randomly assigned them to three groups before sending them into a
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SHW
News
- Sherwin-Williams (NYSE:SHW) had its "hold (c+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Sherwin-Williams (NYSE:SHW) had its "hold (c+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Sherwin-Williams (NYSE:SHW) had its "hold (c+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- ProBlock® Launches as a Dedicated Primer Brand to bring Professional-Level Quality to Every Painting ProjectPR Newswire
- Sherwin-Williams (NYSE:SHW) was downgraded by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from a "buy (b-)" rating to a "hold (c+)" rating.MarketBeat
SHW
Earnings
- 10/28/25 - Beat
SHW
Sec Filings
- 12/3/25 - Form 4
- 11/17/25 - Form 8-K
- 11/5/25 - Form 8-K
- SHW's page on the SEC website