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Stock impact report

Signet and De Beers collaborate to highlight the unique attributes of natural diamonds to a new generation of U.S. couples [Yahoo! Finance]

Signet Jewelers Limited Common Shares (SIG) 
Last signet jewelers limited common shares earnings: 3/26 06:50 am Check Earnings Report
Company Research Source: Yahoo! Finance
AKRON, Ohio , and LONDON May 22, 2024 /PRNewswire/ -- Signet Jewelers, the world's largest retailer of diamond jewelry, whose iconic retail brands include KAY Jewelers Zales Jared Diamonds Direct and Blue Nile , and De Beers Group, the world's leading diamond company, today announced a collaboration to share the unique attributes of natural diamonds with a new generation of U.S. couples, ahead of an expected 25% increase in engagements over the next three years Utilizing Signet's trusted brands, digital capabilities and extensive store network and De Beers Group's expertise in creating iconic campaigns, the collaboration will showcase the inherent rarity and timelessness of natural diamonds. A new campaign will fully roll out in the third quarter and feature online content, in-store experiences and targeted marketing messages. Signet's proprietary research indicates that there will be an upswing in proposals and engagements amongst U.S. Zillennials over the next 36 months, follow Show less Read more
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