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Stock impact report

Signet Jewelers And De Beers Partner To Drive Demand For Natural Diamonds [Forbes]

Signet Jewelers Limited Common Shares (SIG) 
Last signet jewelers limited common shares earnings: 3/26 06:50 am Check Earnings Report
Company Research Source: Forbes
The world's largest jewelry retailer, Signet Jewelers, famed for its Kay Jewelers, Zales, Jared, Diamonds Direct and Blue Nile brands, and De Beers, the world's leading diamond company, have announced the first-of-its-kind marketing collaboration to propel demand for natural diamonds. The partnership will give De Beers a deeper understanding of consumers as they make a decision between jewelry set with natural stones or lower-cost lab-grown diamond substitutes. And Signet will do the heavy-lifting on the retail side to enhance the perceived value of natural diamond jewelry, even as it continues to offer lab-grown diamonds side-by-side. Signet expects the number of couples who decide to walk down the aisle to explode over the next three years. Its proprietary couples' dating and engagement data shows that the number of engagements will increase 25% from now through 2027. Growing The Natural Diamond Market All of Signet's retail brands that sell fine jewelry will tell the natur Show less Read more
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