SINA Tempers Advertising Expectations on Macro Concerns [The Motley Fool]
SINA (SINA)
Last sina earnings: 2/26 05:00 am
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corp.sina.com.cn/eng/sina_rela_eng.htm
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Source: The Motley Fool
SINA Tempers Advertising Expectations on Macro Concerns The Chinese internet media leader threw cold water on its 2019 outlook today. SINA ( NASDAQ:SINA ) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular Weibo micro-blogging platform to drive top-line growth, but also suggested that growth will be more challenging to find given current macroeconomic uncertainties facing China. With shares down more than 10% today in response, let's look at what SINA accomplished over the past few months, and what investors should be watching in the coming quarters. Data source: SINA Corp. During the subsequent conference call , CFO Bonnie Yi Zhang credited Weibo's advertising strength to the fast-moving consumer goods (FMCG) sector -- that is, products that are sold quickly and at reasonably low cost. That sector, she said, has moved to "adopt Weibo's differentiated social marketing tools to enhance brand awareness
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