How Etaily Is Riding Southeast Asia's Ecommerce Wave [Forbes]
Sumitomo Mitsui Financial Group Inc Unsponsored American Depositary Shares (Japan) (SMFG)
US:NYSE Investor Relations:
smfg.co.jp/english/investor
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Source: Forbes
Singapore, Indonesia, the Philippines, Malaysia and Thailand all accelerating at a more rapid pace than in any Western economy or even in China. The consultant McKinsey reckons Southeast Asia's ecommerce market could be worth $230 billion by next year, having grown at annual rates of more than 20% since 2022. Still, doing business in the region remains challenging for large global brands unfamiliar with its nuances – everything from customer preferences to logistics and fulfillment arrangements. In particular, Southeast Asian consumers have embraced social commerce with un parallelled enthusiasm; in Indonesia, for example, research shows 60% of shoppers make purchases via live-streaming platforms. “Live-stream shopping provides consumers an interactive experience that is different from brands – they feel directly connected to the brand, even though by online,” concluded a recent report from the market research group Ipsos. “Live-streaming shopping services add more value to the re
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