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Stock impact report

QUEST™ PARTNERS WITH ACTOR/COMEDIAN KUMAIL NANJIANI TO LAUNCH "IT'S BASICALLY CHEATING" CAMPAIGN [Yahoo! Finance]

The Simply Good Foods Company (SMPL) 
Last the simply good foods company earnings: 4/6 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
DENVER March 6, 2024 /PRNewswire/ -- The Quest™ brand, part of the Simply Good Foods Company (Nasdaq: SMPL), announced the launch of its new brand campaign "It's Basically Cheating" today. The campaign features Academy Award® and Emmy®-nominated writer, actor and comedian Kumail Nanjiani in an unexpected and satirical series of spots where he cheats at weightlifting, kayaking, and ice skating. He even goes so far as to hire a construction crew to build himself an epic, 40-foot-tall sandcastle. His sharp wit and playful delivery punctuate the core campaign theme that eating Quest products are so good that it feels like cheating. "At Quest, we aim to revolutionize snacking by flipping the macros of all the foods you love upside down, so they are big on protein, low on sugar and huge on flavor," said Stuart Heflin, General Manager and SVP, Quest Brand Marketing at Simply Good Foods. "This campaign leans into the idea that we all need a good cheat or lifehack to help make our personal Show less Read more
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