73% of B2B Buyers Use AI Tools in Purchase Research, Multi-Source Analysis Finds [Yahoo! Finance]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: Yahoo! Finance
converts at 5.1x the rate of Google organic — but 78% of marketers have no strategy for AI visibility. SEATTLE April 3, 2026 /PRNewswire/ -- Loganix , a performance SEO and link building services provider, today released findings from its 2026 B2B AI Buying Behavior Analysis — a multi-source synthesis examining how business buyers use AI search tools during the purchase research process and what that means for brand visibility strategy. Loganix (PRNewsfoto/Loganix) The analysis combined data from six independently published studies conducted between October 2025 and March 2026, covering a combined dataset of 680 million AI citations, 2,961 controlled research sessions, and 1.96 million browsing sessions across ChatGPT, Perplexity, Gemini, and Google AI Overviews. The headline finding: 73% of B2B buyers now use AI tools like ChatGPT and Perplexity in their research process, according to a March 2026 analysis of 680 million citations by Averi. AI search traffic converts at 14.2%
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SMWB
Earnings
- 2/17/26 - Beat
SMWB
Sec Filings
- 4/13/26 - Form 3
- 4/10/26 - Form 3
- 4/10/26 - Form 3
- SMWB's page on the SEC website