Hello, [first.name]: Let's Get Hyper-Personal [Forbes]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: first.name
We're in the era of hyper-personalization , so much so that 62% of consumers won't remain loyal after a non-personalized encounter with a brand. AI drives this trend, permeating almost everything we do, from campaign management to data analysis and audience segmentation. As marketing and communication leaders, we're under immense pressure to modernize our approach, implement new technologies and create ways to keep up with consumers' demanding expectations, all while staying within budget. Although it's clear that personalization is key to a good customer experience and brand perception, we can't revamp our entire marketing org overnight. That said, I'd argue there is a not-so-obvious starting point. If you're unsure how to implement a hyper-personalization strategy, I suggest starting with email marketing. Emails are often the first touchpoint for new leads and an important nurturing tool for existing customers. It's where most creativity can exist alongside personalizatio
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SMWB
News
- Similarweb Appoints Rami Myerson to Lead Investor Relations [Yahoo! Finance]Yahoo! Finance
- Similarweb Appoints Rami Myerson to Lead Investor RelationsBusiness Wire
- Trump Media's accounting firm charged with ‘massive fraud' [Yahoo! Finance]Yahoo! Finance
- Trump Media's accounting firm charged with ‘massive fraud' [CNN]CNN
- Truth Social keeps shrinking despite the Trump trial and looming election [CNN]CNN
SMWB
Earnings
- 2/13/24 - Beat
SMWB
Sec Filings
- 3/8/24 - Form 144
- 3/7/24 - Form 144
- 3/6/24 - Form 144
- SMWB's page on the SEC website