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Stock impact report

Hello, [first.name]: Let's Get Hyper-Personal [Forbes]

Similarweb Ltd. Ordinary Shares (SMWB) 
Company Research Source: first.name
We're in the era of hyper-personalization , so much so that 62% of consumers won't remain loyal after a non-personalized encounter with a brand. AI drives this trend, permeating almost everything we do, from campaign management to data analysis and audience segmentation. As marketing and communication leaders, we're under immense pressure to modernize our approach, implement new technologies and create ways to keep up with consumers' demanding expectations, all while staying within budget. Although it's clear that personalization is key to a good customer experience and brand perception, we can't revamp our entire marketing org overnight. That said, I'd argue there is a not-so-obvious starting point. If you're unsure how to implement a hyper-personalization strategy, I suggest starting with email marketing. Emails are often the first touchpoint for new leads and an important nurturing tool for existing customers. It's where most creativity can exist alongside personalizatio Show less Read more
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