TikTok recovers from dip in usage that benefited rival apps following U.S. ownership change [TechCrunch]
Similarweb Ltd. Ordinary Shares (SMWB)
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Source: TechCrunch
The decline, though brief, benefited competing video apps like UpScrolled and Skylight Social , which saw rapid user adoption as some looked for TikTok alternatives. According to estimates from digital market intelligence firm Similarweb , TikTok saw usage dip into the range of 86-88 million daily active users in the U.S. immediately after the ownership change. That compares with a typical average of 92 million daily active users. The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since returned. AsTikTok saw a small dip in usage, alternative video-sharing apps, UpScrolled and Skylight Social, began growing quickly. Although only a tiny fraction of TikTok's size, UpScrolled topped 138,500 daily active users at its peak on January 28; it has now dropped back down to 68,000. Meanwhile, Skylight Social hit 81,200 daily active users, according to Similarweb's estimates and has since dropped to 56,300 daily active users. O
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News
- Similarweb (NYSE:SMWB) had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $10.00 to $7.00. They now have an "outperform" rating on the stock.MarketBeat
- Similarweb and Bloomberg Expand Data Available on the Bloomberg TerminalBusiness Wire
- Similarweb to Announce Fourth Quarter 2025 Financial Results on February 17, 2026, After Market CloseBusiness Wire
- Bloomberg Introduces Alternative Data Entitlements on the Terminal for Increased Alpha Discovery [Yahoo! Finance]Yahoo! Finance
- Bluesky teases 2026 roadmap: a better Discover feed, real-time features and more [TechCrunch]TechCrunch
SMWB
Earnings
- 11/11/25 - Beat
SMWB
Sec Filings
- 12/22/25 - Form SCHEDULE
- 11/12/25 - Form 6-K
- SMWB's page on the SEC website