Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows [MSNBC.com]
Similarweb Ltd. Ordinary Shares (SMWB)
Company Research
Source: MSNBC.com
Key PointsDado Ruvic | ReutersNearly two-and-a-half years after its launch, Truth Social is struggling to hang onto its small U.S. user base, according to new data on the microblogging platform launched by former PresidentSo far in May, U.S. daily visits to Truth Social have dropped more than 21% from April, and more than 35% compared to March, according to digital intelligence platform Similarweb.The site's average number of monthly visits over the past year — just over 4 million from May 2023 to April 2024 — plummeted more than 39% from the prior 12-month period, from May 2022 to April 2023, Similarweb reported.The traffic has declined even as Trump — the most prominent Truth Social user and the majority shareholder of its parent company,And while the app saw a surge in visitors in the lead-up to Trump 's public trading debut in March, Similarweb's most recent data show that those gains have already been erased.The user and engagement data from Similarweb and two other data firms, c
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