SMX and CETI End Luxury Fashion Guesswork; Fake Fashion Faces Its End (NASDAQ: SMX) [Yahoo! Finance]
SMX (Security Matters) Public Limited Company - Ordinary Shares (SMX)
Company Research
Source: Yahoo! Finance
A logo on a handbag or a label on a jacket once guaranteed authenticity. Consumers believed the brand, retailers vouched for the quality, and the entire industry ran on faith. But counterfeiters have spent decades dismantling that trust, flooding the market with knockoffs that look authentic but carry none of the value. The damage is staggering, measured in billions each year and compounded by greenwashing campaigns that stretch sustainability promises to the breaking point. Consumers are left playing detective. Is that "new with tags" luxury bag really worth the risk? Is the recycled fabric in a sportswear line actually what the label claims it to be? In an era where counterfeits thrive and sustainability pledges are easily inflated, trust has become the rarest commodity in fashion. And that's exactly what SMX (NASDAQ: SMX ) and CETI are out to restore. By embedding molecular markers into fibers and linking them to blockchain-backed digital passports, SMX and CETI aren't just giv
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News
- Top Midday Decliners [Yahoo! Finance]Yahoo! Finance
- Proof Is the New Plastic: SMX Turns Sustainability Into an $824 Billion Market Opportunity (NASDAQ:SMX) [Yahoo! Finance]Yahoo! Finance
- Rolling Stone Dives Into the Science Behind SMX's Proof-Driven Circularity Platform (NASDAQ: SMX) [Yahoo! Finance]Yahoo! Finance
- SMX Scores the Big Three - Cultural Validation from Rolling Stone, Compliance Leadership, and Proof as Currency (NASDAQ: SMX) [Yahoo! Finance]Yahoo! Finance
- Rolling Stone Joins a Growing Media Consensus Around SMX's Proof-Driven Circularity Platform (NASDAQ:SMX) [Yahoo! Finance]Yahoo! Finance
SMX
Sec Filings
- 12/3/25 - Form 6-K
- 12/1/25 - Form 6-K
- 11/25/25 - Form 6-K
- SMX's page on the SEC website