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0.00104602510460249 0.00334728033472804 0 0.00104602510460249 0.00209205020920498 -0.0104602510460251 -0.0130125523012552 -0.0115062761506276
Stock impact report

New Research from Snapchat and Alter Agents Reveals Social Media Drives Telecom Decisions, with 55% of Snapchatters Purchasing After Seeing an Ad [Yahoo! Finance]

Snap Inc. Class A (SNAP) 
Last snap inc. class a earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: investor.snap.com/company-profile
Company Research Source: Yahoo! Finance
LOS ANGELES March 12, 2026 /PRNewswire/ -- Snapchat and market research firm Alter Agents today released a comprehensive study examining the habits of Gen Z and Millennial telecommunications consumers. The research identifies the pivotal life moments that trigger carrier switching and quantifies the outsized role social media plays in the path to purchase for younger generations. As the telecommunications industry faces fierce competition and high customer churn, the study reveals that brand loyalty is fragile among younger demographics. The data indicates that 69% of Snapchatters have changed service providers since signing up for their first plan, driven largely by cost, service reliability, and customer experience. The findings also underscore that younger consumers have high autonomy in the market, with 78% of Gen Z reporting they make their own purchasing decisions. "Younger consumers are more willing to switch and are more influenced by social signals than any generation be Show less Read more
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