Want To Target Generation Z? You Need A Snapchat Marketing Strategy [Forbes]
Snap Inc. Class A (SNAP)
Last snap inc. class a earnings: 4/21 04:10 pm
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Source: Forbes
Amine is a tech entrepreneur and writer. He is currently the CMO atRegal Assetsand CEO at IronMonk Solutions.gettyIt feels like every week there's a new article debating whether Snapchat marketing is dead. The answer, however, almost always, is a resounding no. Despite its critics, Snapchat remains one of the most widely used social platforms for America's Generation Z, consisting of those born in 1996 or later.According to Snap Inc.'s CEO Evan Spiegel, Snapchatreaches 90%9 million daily active usersIn this article, I'll make the case for integrating Snapchat advertising into your social media marketing strategy. For businesses and e-commerce stores targeting young Americans, I believe it holds the best value for a brand's advertising dollars.For transparency, I should note that I have no financial stake in Snapchat. However, I use Snapchat, along with Facebook, Instagram and Google, as part of my clients' small-business marketing campaigns.Snapchat Marketing 101: What Sets It ApartUn
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SNAP
News
- Snap Inc. (NYSE: SNAP) had its "outperform" rating re-affirmed by analysts at Raymond James. They now have a $16.00 price target on the stock, up previously from $15.00.MarketBeat
- Snap Inc. (NYSE: SNAP) had its price target raised by analysts at TD Cowen from $11.00 to $14.00. They now have a "hold" rating on the stock.MarketBeat
- Snap Inc. (NYSE: SNAP) had its price target raised by analysts at Wells Fargo & Company from $16.00 to $18.00. They now have an "overweight" rating on the stock.MarketBeat
- Snap Inc. (NYSE: SNAP) had its price target raised by analysts at The Goldman Sachs Group, Inc. from $13.50 to $16.00. They now have a "neutral" rating on the stock.MarketBeat
- Snap Inc. (NYSE: SNAP) had its "hold" rating re-affirmed by analysts at Benchmark Co..MarketBeat
SNAP
Earnings
- 4/25/24 - Beat
SNAP
Sec Filings
- 4/26/24 - Form S-8
- 4/26/24 - Form 10-Q
- 4/25/24 - Form 8-K
- SNAP's page on the SEC website