F1 Sponsorship Guru Teams Up With Tennis Ace Wawrinka's Manager [Forbes]
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Source: Forbes
F1 Sponsorship Guru Teams Up With Tennis Ace Wawrinka's Manager Formula One’s former head of sponsorship and hospitality Judith Griggs has launched a partnership with leading tennis management agency StarWing Sports to drive business to some of the game’s biggest names including Stan Wawrinka and Johanna Konta who begin their Wimbledon campaigns this week. Griggs is one of the most experienced managers who has ever worked in F1 and spent 24 years in the business beginning in 1986 as a lawyer for the Grand Prix in her home country of Australia. Her work soon came to the attention of F1’s then-boss Bernie Ecclestone who hired her three years later to help with negotiating broadcast and race contracts. In 1994 Griggs moved back to Australia to run its Grand Prix which had the prestigious status of being F1’s season-ender. She spearheaded the move of the race from Adelaide to Melbourne where it has flourished and, to this day, remains one of F1’s most-popular events. Last year alone it at
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