Is the Fun Over at Sony? A Stoic Numbers Guy Takes Over as CEO [Bloomberg Business News]
SONY CORP (SNE)
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Source: Bloomberg Business News
When it comes to crunching numbers or winding down bad businesses, nobody at Sony Corp. has been as sharp as Kenichiro Yoshida. Now, as chief executive officer, he faces a tougher task: rekindling some lost magic. Kenichiro Yoshida Photographer: Kyoshi Ota/Bloomberg The driving force behind Sony’s turnaround during the last five years when he was in charge of finance, the reserved 58-year-old took the company’s top job yesterday. Investors love him, but managers who worked with him said they worry he isn’t in love with the kind of gadgets that once made Sony a household name. Sony is making record profits again, but it’s no longer making the world’s coolest stuff. The company that gave us the Walkman and the Trinitron color TV has become a less-inspiring hodgepodge that includes an insurance provider and a semiconductor maker, along with Playstation game consoles and movies. Once ranked the No.1 brand by American consumers, Sony and it’s incoming CEO need new hits t
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