NOW That's What I Call A Hit Record! The £1B+ Compilation Series Reaches 100. [Forbes]
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Source: Forbes
Oisin Lunny Contributor i Jul 20, 2018, 07:18am #ChartToppers Robbie Williams has appeared on more NOW albums than any other performer (Photo by Jordan Strauss/Invision/AP) To call NOW That's what I Call Music a household name in the UK would be quite an understatement. The iconic and much-loved compilation series, which releases it's 100th edition today, has achieved the sales equivalent of every household in the country owning four NOW albums. Over half of the UK population have bought, or been given, a NOW numbered compilation album in the past. NOW was first released in 1983, when there were just four TV channels in the UK and no mobile phones, and to date the series has sold 120m albums in the UK alone across physical and digital formats. The NOW brand has generated UK revenue well in excess of £1 billion, excluding streaming and ancillary revenues such as brand licensin
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