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-0.000182356963756647 -0.00100296330066104 0 0.000683838614086972 0.00230225666742647 0.000729427855026198 0.000729427855026198 0.000729427855026198
Stock impact report

Hightouch Announces Strategic Investment from Snowflake and Capital One To Bring AI Agents to Marketers

Snowflake Inc. (SNOW) 
Last snowflake inc. earnings: 5/4 06:30 am Check Earnings Report
Company Research Source: Business Wire
Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leading data and AI agent platform for marketers, today announced a strategic investment from Snowflake (NYSE: SNOW) and Capital One Ventures. This investment extends Hightouch’s oversubscribed Series C round and fuels a shared vision of how data and AI agents will transform marketing. The funding underscores growing momentum behind agentic AI as the next evolution in marketing technology, and Hightouch as a pioneer in redefining how marketers work.In 2024, Hightouch introduced the world’s first agentic AI product for lifecycle marketing called AI Decisioning. These agents continuously experiment with messaging, timing, and channel decisions—marketing to every customer as an individual. AI Decisioning has quickly been adopted by enterprises like PetSmart and WHOOP as a way to accelerate learning, speed up campaign velocity, and deliver increment Show less Read more
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