How Quarter Zips And Matchas Are Shaping Golf Culture [Forbes]
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Source: Forbes
A generation ago, basketball was the last sport to fully spill beyond the court and envelop mass consumer culture, with people clamoring for its sneakers even if they'd never so much as sunk a layup. When J.R. Smith, the retired two-time NBA champion turned college golfer, talks about the culture behind the game of lush fairways and manicured greens, he doesn't lead by name-dropping pros or leaning into lingo that's leaked into the mainstream—he starts with quarter zips and matchas. Sure, the clubhouse-meets-coffeehouse catchphrase itself emerged as a viral TikTok, shorthand for a polished, preppy look. Still, in Smith's view, it reflects a real cultural shift that isn't confined to social-media neologisms. He sees the deeper story in how golf has low-key become one of the most culturally inclusive sports of the moment, drawing in everyone from musicians and artists to athletes of all stripes and legions of influencers. “Especially since COVID, everybody is playing. People wh
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