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Stock impact report

Sonos could be the next hardware acquisition after Fitbit, says analyst [MarketWatch]

Sonos, Inc. (SONO) 
Last sonos, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: MarketWatch
Sonos could be the next hardware acquisition after Fitbit, says analyst D.A. Davidson analyst Tom Forte said Wednesday that Sonos Inc. SONO, +1.04% looks well positioned to see its stock appreciate either due to improved investor perception or an acquisition, in the wake of Alphabet Inc.'s GOOGL, -0.39% GOOG, -0.40% plans to purchase Fitbit Inc. FIT, +0.00% "On the bad block of hardware companies, we consider Sonos to be: 1) the best house on the block and 2) the one adjacent to the mansion on the neighboring block, Apple AAPL, -0.05% , " Forte wrote. He sees Sonos as similar to Apple due to his view that both companies make superior products with a focus on design and are able to charge more than competitors. "We see Sonos as a natural acquisition target for Apple, given the similarities in: 1) product quality, 2) design acumen, and 3) premium brands," Forte wrote. "Just as Fitbit fills a void for Google when it comes to healthcare-related data, acquiring Sonos could Show less Read more
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