U.S. approval for Bose hearing aid a blow to traditional makers [Reuters]
SONOVA HLDNG AG UNSP/ADR (SONVY)
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Source: Reuters
U.S. approval for Bose hearing aid a blow to traditional makers | Reuters 2 Min Read (Reuters) - The U.S. approval of audio products maker Bose Corp’s new hearing aid, which can be used without a doctor’s assistance, could pressure traditional makers of the devices struggling to keep up with demands from more tech-savvy users. The approval here sent shares of hearing-aid makers sliding, including those of market leaders William Demant and Sonova Holding AG. The Bose Hearing Aid is a user-fitted hearing aid that can be adjusted through a smartphone app, enabling patients to fit the hearing aid settings themselves. “With the approval of the Bose hearing aid, it appears at least one consumer electronics manufacturer is looking to target this market,” Bernstein analyst Lisa Clive wrote in a note. “It will be interesting to see if this is the first of a number of new entrants. For instance, we know Samsung has looked at hearing aids in the past.” The FDA is in the process of drafting regul
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