Edge AI-Driven Vision Detection Solution Introduced at 500 Convenience Store Locations to Measure Advertising Effectiveness [Yahoo! Finance]
Sony Group Corporation American Depositary Shares (SONY)
Company Research
Source: Yahoo! Finance
operating an edge AI-driven vision detection solution at 500 convenience store locations in Japan to improve the benefits of in-store advertising. SSS has been providing 7-Eleven and other retail outlets in Japan with vision-based technology to improve the implementation of digital signage systems and in-store advertising at their brick-and-mortar locations as part of their retail media strategy To help ensure that better content is shown for brands and stores, this solution gives partners sophisticated tools to evaluate the effectiveness of advertising on their customers. As part of this effort, SSS has recently introduced a solution that uses edge devices with on-sensor AI processing to automatically detect when customers see digital signage, count how many people paused to view it, and measure the percentage of viewers. The AI capabilities of the sensor collects datapoints such as the number of shoppers who enter the detection area, whether they saw the signage, the number who
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- SONY's page on the SEC website