The Ford Mustang gets the theme park treatment in L.A. Can experiences get Gen Z to buy cars? [Yahoo! Finance Canada]
S&P Global Inc. (SPGI)
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Source: Yahoo! Finance Canada
Part advertisement, part history lesson and part playground, "American Icon: A Mustang Immersive Experience" uses theme park-inspired trappings to celebrate a work of mechanical artistry. The car — first introduced in 1964 at the New York World's Fair as a sporty, compact coup with just a little bit of an edge — is given a hero's treatment. Inside the warehouse-like Ace Mission Studios, "American Icon" tracks the Mustang's evolution from the suburban garage to the race track, and uses projections and a 4D theater experience to transform what could have been a showroom experience into something built more for a video game. With installations focused on the fabled, traffic-free, open road "freedom" that car manufacturers like to so often tout, there's something quaintly old fashioned here. The Mustang is presented as a car for young couples on the go, optimistically envisioning an America when home and car ownership were a given. In that sense, it's a car enthusiast's fantasy. But
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SPGI
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