How Elon Musk is using his other companies to mask Cybertruck's weak demand [Los Angeles Times (CA)]
S&P Global Inc. (SPGI)
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Source: Los Angeles Times
SpaceX, the Musk-led rocket and satellite maker, accounted for 1,279 — or more than 18% — of the 7,071 Cybertrucks registered in the US during the fourth quarter, according to registration data that S&P Global Mobility provided to Bloomberg News. The billionaire's other ventures acquired another 60 vehicles during those months. That means almost one in every five Cybertrucks registered during the period were delivered from one part of Musk's sprawling business empire to another. And the purchases, likely exceeding $100 million in value, have continued into this year. The figures reinforce the extent to which consumer demand is faltering only two years after Tesla began delivering the electric pickup. Without those sales to other Musk-run companies — which included xAI, Boring Co. and Neuralink, in addition to SpaceX — Cybertruck registrations in the fourth quarter would have fallen 51%. “Tesla is running out of buyers for the Cybertruck,” said Sam Fiorani, vice president of glo
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