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Stock impact report

Spotify's Podcast Strategy Takes Shape [The Motley Fool]

Spotify Technology S.A. Ordinary Shares (SPOT) 
Last spotify technology s.a. ordinary shares earnings: 4/29 06:00 am Check Earnings Report
Company Research Source: The Motley Fool
Spotify's Podcast Strategy Takes Shape You are what you listen to -- and advertisers want to know what that is. Spotify ( NYSE:SPOT ) has long been a service focused on music. But music alone has not always been enough for Spotify, which has taken an eternity to turn a profit . Fortunately, there may be another way to cash in: podcasts. Podcasts aren't all that different from music: Spotify pays for them, users listen to them, and they pay it subscription fees. The trick is that podcasts give the company more information. And it is increasingly pitching itself (to advertisers, at least) as a data collector. As the saying goes, "If you're not paying, you're the product." Spotify isn't free, but it's also not expensive enough to make much money. And its plan to better monetize its platform isn't about pleasing subscribers so much as it is about using them. It tracks what they listen to, and it can draw conclusions about them based on that data. If country music fans are more likely to Show less Read more
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