Audible to test using Prime Video data for audiobook recommendations as Spotify competition heats up [TechCrunch]
Spotify Technology S.A. Ordinary Shares (SPOT)
Last spotify technology s.a. ordinary shares earnings: 4/29 06:00 am
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Source: TechCrunch
Today, that's changing a bit with the launch of a test that will allow Audible users to receive recommendations about what to listen to next based on their Prime Video viewing behavior. The company says this will be introduced through a new discovery page feature, “Based on what you watched recently on Prime Video.” In this recommendations carousel, Audible users will be shown a personalized selection of relevant titles. As the feature is being launched into a test phase, there's no explicit opt-in or opt-out at this time. Instead, Amazon says that half of users who have both Audible and Amazon Prime will see the recommendations carousel in their app. Image Credits: Audible The recommendations themselves use collaborative filtering to predict other relevant audiobooks for readers based on what they're watching on Prime Video and what other users like them have also listened to. These recommendations may include titles, storylines, microgenres, and authors favored by customers
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