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Stock impact report

Spotify (SPOT) Lowers Entry Bar for Video Creators [Yahoo! Finance]

Spotify Technology S.A. Ordinary Shares (SPOT) 
Last spotify technology s.a. ordinary shares earnings: 4/29 06:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
Technology S.A. (NYSE:SPOT) is growing its monetization program for creators and launching new tools for video podcasters. The company is looking to compete more strongly with YouTube and Netflix in the fast-growing video podcast industry. Over the past five years, Spotify Technology S.A. (NYSE:SPOT) has invested more than $10 billion in the podcast industry to increase creator earnings, boost engagement, and build infrastructure. The company is now lowering the requirements for creators to join its monetization program, about a year after the program was first launched. Under the new rules, creators now qualify for the program with 1,000 engaged audience members, 2,000 hours of consumption in the past 30 days, and three published episodes. Photo by Alexander Shatov on Unsplash This change comes as major platforms compete to attract video podcast creators, driven by rising demand and higher engagement levels. Roman Wasenmuller, global head of podcast at Spotify Technology S.A. ( Show less Read more
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